Connect with us

Hi, what are you looking for?


David Beckham-backed esports firm signs big sponsorship deal with Sky

David Beckham-backed Guild Esports has signed a huge sponsorship deal with Sky UK, in its larges agreement to date.

The online gaming giant signed a three-year agreement with the multi-media giant in the eighth revenue-generating deal signed by the company since it floated on the London Stock Exchange.

It is understood to be one of the biggest ever esports sponsorships in Europe, and will mean Sky is the official partner of Guild Esports, with the broadcaster also signing its first agreement with an esports group.

Esports gaming is a rapidly growing sector, having grown by more than 15 per cent last year, generating over £1bn revenue.

Guild Esports has said that the exact figure for the deal had not been disclosed, but it was its biggest ever agreement, and the previous highest was £4.5m.

The agreement also means Sky will get exclusive naming rights for the firm’s 9.831 sq ft office in Shoreditch, rebranded as the Sky Guild Gaming Centre.

Sky has also been appointed as Guild’s wi-fi and broadband partner, as well as its main network provider, with its branding to appear prominently on team jerseys.

As part of the deal, the two firms will also promote more opportunities for women in the industry, as Guild looks to launch an all-female team for the popular game Rocket League.

David Beckham, an investor in Guild Esports, said: “It’s great that Guild Esports has a fantastic new partner in Sky and I’m pleased to welcome them to the Guild family.”

Chief Executive of Guild Esports, Kal Hourd, said: “We are incredibly proud to welcome Sky, a media, entertainment and connectivity powerhouse, to the esports sector.”

“The partnership will allow us to invest not just in player performance, but in our long-stated goal to become a global leader for women in esports, starting with the launch of our all-female Rocket League team, encouraged by the huge success of our Valorant X team.”

Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said the media giant “transformed the way families watch TV, now we want to transform the gaming experience.”

“In esports every second counts, so Sky’s full fibre broadband will be perfect for Guild’s gaming HQ. Speed and reliability, hallmarks of Sky’s broadband service, will give the Guild team and gamers across the nation the edge over the competition.”

Read more:
David Beckham-backed esports firm signs big sponsorship deal with Sky

    You May Also Like


    The head of the International Monetary Fund has warned of increased risks to the stability of the financial system after weeks of banking sector...


    1.22 billion people use Instagram every month. That’s a huge number of Instagrammers trying to hit it big on the platform all at the...


    The Home Office has made next to no progress in tackling criminal fraud during the past five years, despite it having become Britain’s most...


    Since the rise of online casinos, cybersecurity has become a major concern for both casino operators and players alike. The transactions that go around...

    Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2023 | All Rights Reserved