Connect with us

Hi, what are you looking for?


7 SEO predictions to perfect your online marketing in 2023 

If you’re still neglecting search engine optimisation in 2023, you’re really not doing all that you can to help your business thrive.

UK shoppers have spent an annual average of £250 billion online over the past decade, but figures have risen sharply since the COVID-19 pandemic forced many physical stores to close.

Optimising your website for search will mean potential customers find you, rather than you having to go out and find them. These are the key areas to monitor in the months to come.

‘Human’ content is the new king

Google’s recent ‘Useful Content’ update has prioritised content that is aimed at helping users and not ticking off lists of things to meet algorithms and guidelines. Speaking your users’ language – rather than over-relying on keywords – is one key approach to this.

‘Shopping’ revamp offers opportunities

Google’s ‘Shopping’ platform has offered free-of-charge listings to brands for a few years now, but further tweaks allow you to home in on users in specific areas. As ‘local SEO’ continues to grow, offering unique content to customers in Cornwall and the Cairngorms alike will be crucial.

Videos more searchable than ever

Offering information and pushing products through video is now more important than ever. Video results on Google that offer results on YouTube can show users a highlight reel. Optimising videos with this in mind gives more people a chance to get what they’re looking for from a single upload.

A/B testing to become a buzzword

There’s an infamous amount of guesswork that goes into a lot of organic SEO, but many are cottoning on to the ability to get answers quicker and in a more definitive way through A/B testing. By trialling differing approaches in single pages, you can uncover more answers about what results in more traffic and what has negligible, or even a negative, effect.

The ever-changing face of page 1 

Google is set to trial ‘infinite scroll’ on desktop results in 2023 – an approach already seen on mobile. A growing number of desktop widgets has had a sizable impact on desktop search results for some time and this introduction may even be a sign that more additional extras are set to come.

A new contender in search?

Chances are that you’ve heard this all before. But will 2023 be the year that social media starts to become a significant factor in search? When it comes to lifestyle questions like where to get lunch in a new city or the latest fashion trends, Google itself has acknowledged that TikTok is eating rapidly into its territory among Gen Zers…

Any new trend won’t impact your fundamentals!

No matter what new methods and theories crop up in 2023, they ought not to change the number-one way to achieve strong search results. Above all else, you must provide content that helps users find what they are looking for – whether that is a product, service or simply information.

Read more:
7 SEO predictions to perfect your online marketing in 2023 

    You May Also Like


    The head of the International Monetary Fund has warned of increased risks to the stability of the financial system after weeks of banking sector...


    1.22 billion people use Instagram every month. That’s a huge number of Instagrammers trying to hit it big on the platform all at the...


    The Home Office has made next to no progress in tackling criminal fraud during the past five years, despite it having become Britain’s most...


    Since the rise of online casinos, cybersecurity has become a major concern for both casino operators and players alike. The transactions that go around...

    Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2023 | All Rights Reserved