Connect with us

Hi, what are you looking for?


Court rules NFT images of furry Birkin bags violated trademark legislation

An artist who made and sold digital images of Birkin handbags covered in fur violated trademark rights, a Manhattan court has concluded.

The fashion giant Hermes, which owns the luxury brand, sued Mason Rothschild after he created non-fungible tokens, or NFTs, based on the famous bags.

Hermes said consumers would believe the products were officially associated with the brand.

The landmark case sets a precedent for other trials around NFTs.

The jury awarded Hermes $133,000 (£110,000) in damages, rejecting Mr Rothschild’s argument that his products, which he began selling in 2021, were works of art commenting on the market for luxury goods and should be protected by laws governing free speech.

A lawyer representing Mr Rothschild said it was a “terrible day for artists and the First Amendment”.

There has been a flurry of interest in NFTs over the last few years. The digital tokens are unique products that are verified using blockchain technology. While most sell for around a hundred dollars, they can be worth millions.

In the physical world a Birkin leather handbag also commands a high price – tens of thousands of dollars depending on the version.

Mr Rothschild produced a series of images of the famous bag calling them “MetaBirkins”. One was covered in shaggy green fur. There was a version based on Van Gogh’s “Starry Night” painting, and an animation of a foetus growing inside a transparent Birkin handbag – a play on the brand’s smaller model of its bag known as the “baby Birkin”.

The artist claimed his works were in the same vein as Andy Warhol’s reproductions of Campbell soup cans.

But the jury decided they should be seen as consumer products and were therefore covered by trademark law.

Hermes said Mr Rothschild was a “digital speculator” who created his images of the bag as a “get rich quick” scheme. It said over $1m (£828,000) worth of MetaBirkins had been sold since December 2021.

The fashion house said it had plans to issue NFTs itself, which were constrained by Mr Rothschild’s actions.

The court’s decision will be closely watched by other brands seeking to clarify trademark rules around NFTs.

Read more:
Court rules NFT images of furry Birkin bags violated trademark legislation

    You May Also Like


    1.22 billion people use Instagram every month. That’s a huge number of Instagrammers trying to hit it big on the platform all at the...


    Since the rise of online casinos, cybersecurity has become a major concern for both casino operators and players alike. The transactions that go around...


    Renewable and nuclear power generators will be asked to supply electricity well below current market rates through new contracts that critics said risked locking...


    The Home Office has made next to no progress in tackling criminal fraud during the past five years, despite it having become Britain’s most...

    Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2023 | All Rights Reserved