There are a lot of different ways to engage consumers. Businesses are starting to invest heavily in social media marketing to meet consumers where they are.
Those who put out NFL odds are really targeting people on social media because finding the targeted demographic has never been easier. Everyone has a miniature computer in their pocket with the development and emergence of cell phones.
That is why it is great for teams and leagues to develop these marketing teams. Of course, it is not a surprise that one of the best businesses in the world, let alone the sports world, has invested heavily in meeting those fans on social media.
Specifically, targeting the youngest demographics is to meet them on Instagram. That really should be the priority for most sports leagues. It is usually the youngest demographic on the public social media platforms.
Another reason for targeting the users of Instagram is that older football fans are already hooked. Trying to generate excitement starts with “The Gram,” as it is popularly known. But the other bonus of putting content on Instagram is that with Meta owning it, it can easily be shared on Facebook, too.
Here are a handful of ways that Instagram is a great medium for the NFL and its fans.
Let’s Be Reel
One of the better developments by Instagram was aimed at competing with TikTok, a popular video app. Except the algorithms of Instagram are far better because of the number of users and the reach that it has with the ability to go on Facebook as well.
Simply put, a reel is a video that can be shared on Instagram. There is a basic editing layout that allows users to add text, music, buttons, and other items to make their videos more complete and attractive to potential users.
Being able to put hashtags and select up to three categories to try and target an audience in that way is another way to have videos go viral. With the social media marketing teams that the NFL and its teams have, it is easy to edit and then add a few effects through the app to quickly disperse during the game.
Not To Be Graphic
Quite frankly, teams do try to produce graphics with great consistency. Being active each day is a great way to keep people informed. There are also such easy ways to have that content reshared by users, whether they share it on their stories or via direct messaging.
There are so many different graphics that teams can make to try and engage others. There are posts that can be used to wish someone a happy birthday, edits to photoshop a team’s jersey on a new acquisition, and opportunities to share pregame videos to humanize the players.
Graphics are also a great way to disperse information, whether that is the broadcast info, a change in start times, gates opening, or other important information that needs to get out immediately. Being able to reach people and then have it shared quickly is a huge bonus.
The best way to engage fans is to take them behind the scenes. The social media marketing person can easily do this on game days by recording what they do throughout a game and condensing it into one post.
Another option is to go live for postgame press conferences with coaches and players or even before the game as players are warming up. Teams can also use clips to spread from the game, while many others can’t.
One of the best ways to connect fans is by having a player on to have a conversation. Having a player take control of the team’s account gives those fans an extra special experience that creates great value and brand recognition.
Those players can also go live on their personal pages and then engage their other teammates or friends across the league to have conversations. They also have the ability to bring in fans for a conversation or to ask one question per person, trying to create value.
Instagram is a great platform for the NFL to engage others.