Connect with us

Hi, what are you looking for?

Right Decision NowRight Decision Now

Business

Women-owned small businesses to benefit from grants throughout FIFA Women’s World Cup

Visa, Worldwide FIFA Women’s Football Partner, has announced a first-ever extension of the coveted Visa Player of the Match athlete award to support women-owned small businesses (WSMB) with $500,000 in total grant funding across the 64 matches and potentially 32 qualifying countries.

“Visa understands equity requires action and resources. We’re excited to use the world’s biggest stage for women’s sports to put the power for change into the athlete’s performance – and uplift a business in the home country of each game’s Player of the Match.” said Frank Cooper, Chief Marketing Officer of Visa.

One Athlete, One Woman Business Owner, One Inspiring Moment

The Visa Player of the Match trophy is awarded at each of the 64 matches to the player whom fans vote to be the most outstanding of the match. At FIFA Women’s World Cup 2023, audiences watching at home will once again have the opportunity to celebrate the women on the pitch and for the first time, help elevate women in business at the same time.

Building up to the final match, Visa will award 64 grants to women small businesses from the same country as the national team represented by the winning footballer.

Whether a player from first-time entrant Panama or a veteran from the defending champion U.S. team, a woman small business owner in the Player of the Match country the athlete represents will receive a grant to help towards her own goals.

The funding ranges in value from $5,000 for the 48 first round matches up to $50,000 for the final. The winning small businesses will be announced live at the athlete trophy presentation.

This initiative stems from Visa’s multi-year commitment to help women entrepreneurs access crucial financial resources and empower inclusion in the global economy. Supporting women in sport is important for future business success. According to a survey of 5,000 adults and 2,250 small business owners in 10 markets conducted by Wakefield Research for Visa:

Eight in ten (82%) WSMB owners agreed participating in sports impacts a person’s success in business.
Top four business skills the WSMB owners identified business leaders can develop by participating in sports were strategic thinking, teamwork, communication, and leadership.
81% of WSMB owners agreed that overcoming adversity in sports prepares people to tackle the most difficult situations in business.
89% of women surveyed agreed that children can develop skills vital to future professional success by participating in sports.

Visa is committed to empowering women across its organization and through its brand support. For more than 15 years, Visa’s investment in women’s football has advocated for equity, inclusion, and creating meaningful connections with athletes, fans and communities around the world. Visa is the first FIFA Women’s Football Partner, the first standalone sponsor of UEFA Women’s Football, and sponsor of national teams including the U.S. Soccer Federation and Mexican Football Federation.

Read more:
Women-owned small businesses to benefit from grants throughout FIFA Women’s World Cup

    You May Also Like

    Business

    The head of the International Monetary Fund has warned of increased risks to the stability of the financial system after weeks of banking sector...

    Business

    The Home Office has made next to no progress in tackling criminal fraud during the past five years, despite it having become Britain’s most...

    Business

    1.22 billion people use Instagram every month. That’s a huge number of Instagrammers trying to hit it big on the platform all at the...

    Business

    Mark Zuckerberg has laid off more than 11,000 Meta’s employees, about 13 per cent of its global workforce, in what he described as “some...

    Disclaimer: rightdecisionnow.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2024 rightdecisionnow.com | All Rights Reserved